Questions & Answers

Everything you need to know about Business Development and Business Process Automation.

business process automation

what is automation?

Automation is a series of steps executed over and over by computers or machine equipment with minimal to no human assistance.

what is marketing automation?

Marketing automation is software that executes tasks, such as email delivery with automated follow-ups, Social Media posts and other digital marketing assignments to re-allocate resources and personnel for higher level and creative thinking.

What is a business process?

A business process is a series of steps an employee or team must take to reach the desired outcome. For example, tracking your KPIs, taking inventory, submitting request-offs, etc.

What is business process automation?

Business Process Automation, or BPA, is defined as computer programmed steps in a workflow that requires little to no human interaction to achieve faster results with fewer resources.

Some projects we’ve worked on in-house for ourselves is creating automatically generated to do lists based on calendar events, project management tasks, and other notes to be delivered at 7am every morning, auto-responding to craigslist ads, and tracking KPIs with alerts for any unusual activity.

what is Robotic Process Automation?

Robotic process automation, or RPA, is the application of technology that allows programs such as python scripts to capture and interpret existing software for controlling data, triggering responses and communicating with other digital infrastructure.

what is automation consulting?

Automation Consultants, such as Orda Strategic, help companies map out workflows, analyze the processes and either implement software solutions or custom build them. Finally, they train the team and track performance.

How many jobs will be lost from automation?

While estimates range from 17-38%, depending on who conducted the “studies”, most if not all publications are leaving out an incredibly important detail – how many NEW JOBS automation will create. Automation merely replaces repetitive tasks that are time-consuming to free up more time for higher value work. So just because you might only know how to do data entry, your employer can now save time and money. Resources that can be allocated to furthering the development of staff skills.

Business Development

What is Business development?

Business development is the procurement of opportunities to create long-term value for an organization. Successful business development strategies incorporate building relationships with customers, new business development, strategic alliances with other businesses, and other unconventional methods of growth.

what are some examples of business development?

An example of business development would be the strategic alliances of McDonalds & Walmart vs Starbucks & Target. Both are mutually beneficial strategic alliances that give McDonald’s & Starbucks more opportunities to create revenue in stores with heavy foot traffic. And it gives the latter more value to provide their shoppers.

What are some business development ideas I can use for my own business?

Some business development ideas for your company are: partnering with local charities, finding companies in the same industry but don’t directly compete with you (i.e. vendor-distributor), or attempt to enter a new market. Be wary however, entering a new market without a proper strategy greatly increases your risks. If this is something you’re considering, contact us and we’ll guide you through the process as we’ve done it a few times before.

what is a strategic alliance?

A Strategic Alliance, like the example above is when two independent companies agree to work together to achieve a mutually beneficial outcome. It may be collaboration on a project, exchanging of resources, or the creation of a new venture entirely. Strategic alliances are more so common in newer business models.

What is Market Development?

Market Development, or New Business Development, is a growth strategy that identifies opportunities to establish new target markets for existing products and services. A market development strategy might also target non-buying customers in their market or entirely new customers in a different segment. An example of this might be Amazon Prime entering the Logistics industry and offering its own fulfillment services. Another example could be 3D Musketeers, a 3D printing company, introducing forgotten industries to the wonders of additive manufacturing.

what is customer loyalty?

Customer loyalty is the result of consistently positive emotional experiences, service or product satisfaction and perceived value of an experience, which keep customers coming back or customer retention. It is very difficult to sway consumers loyal to another brand but a good business development strategy will focus on their own customers and strengthen their base.

What’s the difference between business development vs sales?

Whereas sales are directly approaching consumers about purchasing products through means of persuasion, business development is a long term investment approach committed to providing value in hopes of growing brand recognition as well as revenue.

how Can I create a business development process?

Always start at the end. Where do you envision yourself in 3 years? 5 years? Who are dream businesses who can help you get there? What are you passionate about? What are your current online reviews? Are they poor or great? How can we get those up and drive customer engagement?

There’s a lot to ask yourself, but with this information formulating a strategy is much simpler. If you need help setting up an effective strategy, reach out to us and we’ll be glad to assist.

Business Consulting

How do i start a business in florida?

First, start with an idea or learn a skill. Make sure people will buy  this from you, i.e. do research. When you’ve done your research you can begin the process.

Start with your County Tax Collector to see if your business needs a license, Register with the Department of revenue to receive your EIN. If you’re a corporate entity or a fictitious name registrant, you’ll also need to register with the Department of State. If you are in an industry that carries liability, get an LLC to protect your personal assets.

Next, open a separate business bank account. If you do your research you can find cash back deals too.

Finally, it’s incredibly important to develop an online presence quickly as it takes months to years to climb in organic search results. Build a website (we recommend WordPress as the CMS and you can just hire someone off Fiverr for a really affordable price (ranges anywhere from $10-$75 for 1-3 pages). Then set up a Facebook Business Page, a Google My Business Page (GMB) and other relevant social media platforms. No need to get them all spruced up, you can do that when you have time.

After that go out and find some new clients!

how to find out who owns a business?

You can check in multiple ways, of which the few main ones are mentioned below.

a )You can call the company

b) You can check the company’s website

c) You can search online news articles

d) You can check your state’s database of registered businesses.

how Do you register a business name?

Most states have electronic filing systems that allow you to search for registered fictitious names and LLCs. For example, in Florida, it is called SunBiz. When you confirm that no one has registered it, go through the sign-up procedure, and follow instructions. If you still have trouble, shoot us an email and we’d be happy to guide you.

what is a fictitious business name?

While at first glance it might seem like fraudulent activity, a fictitious business name is simply the name of a business. Rather than call a business Sam Walton’s Business the fictitious business name would be Walmart.

How Do you trademark a business name?

To register a trademark, go to the US Patent and Trademark Office’s Website. Use the TESS Database (Trademark Electronic Search System Database) to confirm that no one else has already done so.

What is a business license? Do I need one?

A business license is a permit given by government agencies that allow you to conduct business a certain jurisdiction. This may vary between countries, states and local municipalities and not every business needs one. Start by going to your state’s website and conducting research, and call them if necessary. Better to be prepared than not.

What is considered a small business?

According to the US SBA (the United States Small Businesses Administration) companies with up to $35.5 million in sales and 1500 employees are considered small businesses. By most people’s standards, however, companies with less than $20 million in sales and fewer than 500 employees are widely considered to be small businesses.

How to get money to start a business?

Funding a business can be difficult especially if you don’t have any savings, poor credit, or other financial troubles. We always suggest getting your finances in order and developing a good relationship with money before starting any venture. If you are in good shape and still require funding you can sell personal assets.

You can get a part-time or freelancing job in your respective industry to not only learn the ropes but build capital towards you start-up costs. Depending on the sector, you may or may not need much to start. However, remember the lower the cost of starting a business – the lower the barrier of entry and higher competition. Try and aim for businesses that have a low over-head and an easy ability to pivot into another direction. For example, we turned a home cleaning company into a niche pressure washing service. 

We strongly suggest you consider alternative measures before considering these other suggestions:

1. Use credit cards

2. take out a second mortgage

3. 7(a) Loan program or other business loans, these guys have been known to be easy to work with.

4. apply for grants

5. Approach Angel Investors (please have a Minimum Viable Product (MVP) and comprehensive business plan ready for this – no angel investor will give you money for an idea. 

6. Ask friends and family etc. But again be cautious before you borrow money, we always let people know to either save up money or bootstrap the business- starting a business with the absolute minimum investment needed.

What is a business model?

A business model is a design for how your business operates and creates revenue. It identifies sources of revenue, target market, your products & services, and your financial operations.

How Do you track business expenses?

Good accounting in a business is vital to your success. Either get an accountant or utilize applications such as Quickbooks, WaveApps, and Freshbooks that can help you do that. Quickbooks integrates with TurboTax so come tax season, your taxes are nearly done. 

What is a business plan?

A business plan is a roadmap which outlines your future objectives and your strategy to achieve them. Some business plans may include financial predictions and others known as the lean business plan summarize the main objectives to get you going right away. Some things to include when writing your business plan:

For start-ups with an MVP or businesses seeking start-up capital and/or investors, you will need to have a comprehensive business plan. For the rest, a lean startup plan will suffice. We’ve attached some templates below.

a)Executive Summary – The who, what, when, where, why

b) Market Analysis – How many competitors, who are they, is their room in the market for another business. One way to find out is to call and see when their next availability is. If most seem backed up for months, then it’s a great market to be in. If many are closing their doors, stay away.

c) Organization – The Legal structure of the business

e)Products And/Or Services – what you plan to sell

f) Marketing and Sales Plan – how you plan to bring in revenue

g)Financial Plan and Projections – Based on the information you have gathered, what do you expect to make?

Lean StartUp Template

Comprehensive Template

What is a business cycle?

A business cycle is a cycle of expansions and contractions of the Gross Domestic Product around its long term natural growth rate. There are 4 points in a cycle: Expansion, Peak, Decline, and Trough.

What is operations research?

Operations Research is applying mathematical and scientific principles to get quantitative results and assist in complex decision making.

How do i value a business?

Whether you are looking to sell your business or buy one, we always stress to please do your due diligence. A business can be a big investment and rushing to make a purchase can be a massive financial mistake. Here are a few methods to find the value of your current or future small business:

a) Berkus Method

b)Risk Factor Summation Method

c)Scorecard Valuation Method

d) Comparable Transactions Method

e)Book Value Method

f)Liquidation Value Method

g)Discounted Cash Flow Method

h)First Chicago Method and

i) Venture Capital Method.

What is operations management?

Operations Management is a field that oversees planning, organizing and supervising the production of goods, services, and business processes.

What is Financial modeling?

Financial Modeling is creating a summary of the company’s earning and expenses that can be used to forecast future finances and assist in decision making.

What is Business consulting?

A business consultant works with clients on strategy, planning, problem-solving, and helps clients develop business skills and knowledge. The workload ranges anywhere from assessing the market, to developing a business plan, to making critical decisions.

What is benchmarking?

Benchmarking is comparing your own business processes and performance to industry or competitor standards.

What are key performance indicators??

KPIs or Key Performance Indicators are metrics that can be tracked and evaluated to see trends in performance and identify bottlenecks. Some examples of KPIs are: new Instagram followers, traffic to the website, unnecessary spending, completed tasks or submitted work orders.

What is a bottleneck?

A bottleneck is a business process that is not functioning correctly, creating blockage to the rest of the system and ultimately the business. Failure to deal with bottlenecks may lead to production halt or business failure all together. 

A bottleneck could be anything from an unorganized manager causing delays to stalled production in an assembly line.

Marketing

What is Marketing?

Marketing is the study and management of the relationships between consumers and businesses through means of promoting, market research advertising, etc. It is an integral part of business management.

What is branding?

Branding is a marketing strategy in which a company creates a name/symbol/design (often used as a logo) that shapes who the company is in the consumers’ minds. It is a strategy to help people identify the company and its products. A recent example is the Nike Commercial with Colin Kaepernick. By airing that commercial and standing with his protest, Nike showed it’s allegiance to his cause, outraging his opposition.

What is digital marketing?

Digital Marketing is the management of relationships between consumers and businesses through digital channels.

what is affiliate marketing?

Affiliate Marketing is a method that rewards content creators commission for achieving a certain metric such as clicks, views, or purchases. It can be extremely beneficial to both the Brand/Product and the affiliate marketers.

What is Inbound marketing?

Inbound or Content Marketing is the creation and sharing of online media that is usually not directly selling the product but instead offering informative and interesting content to slowly gain trust and investment from consumers. Methods used are blogs, social media, video, and images. Arguably the most effective method of digital marketing.

How can i market my business?

There are many ways to market your business without breaking your bank. Some examples are

a) Craft an Elevator Pitch. As a business owner, you should always be talking to people and telling them what you do.

b) Leverage your community. Sponsor small local events to have your name spread around, join Meetups, and Next-Door – a neighborhood-based social media platform.

c)Collaborate with other businesses (strategic alliances) and cross-promote, it’s a win-win.

d) Build good relationships. Your satisfied customers are crucial, they can repeat business as well as recommend you. Word of mouth is and always will be the most effective method.

How can i advertise my business for free?

There are a few quick and affordable ways of advertising your business:

a). Google, Yahoo, and Bing all have a platform to list your business.

b). Embrace social media like Instagram, Twitter, Facebook, LinkedIn, Youtube and start blogs.

c). Craigslist is surprisingly a very good place to advertise, once you sift through the spammers though. But at $5-7 per post, you really can’t beat that.

what is positioning in marketing?

Positioning refers to a consumer’s perception of a brand in relation to its competitors. Positioning is the process of manipulating that image so that you are able to control the perception of your own brand.

How can i get a google business page?

Sign into your existing Google account, then go here. Enter the name and address then select your location from the search results. Follow the instructions on the screen to completion. You will receive a postcard in the mail within 5 business days with a verification code on it, follow the instructions online and there you have it.

What are the 4 p’s of marketing?

The four P’s of Marketing are Product, Place, Promotion, and Price. Having a good grasp of the marketing mix is vital in successfully launching a new product.

What is guerrilla marketing?

Guerrilla marketing is an unorthodox advertising strategy that focuses on unconventional tactics to achieve objectives. For example, some campaigns in the past have employed street art, undercover celebrities, etc.

How do i create a business page on linkedin?

To create a business page, you need to go to the work icon on your LinkedIn homepage. Next, click create a company page. Choose the type of page you would like and follow the directions on the screen, filling out the information.

Why is marketing important?

Marketing is vital because it allows businesses to maintain long meaningful and ever-present relationships with their customers. As the old saying goes: Out of Sight, Out of Mind. Don’t be out of sight.

Not only that but more often than not your audience wants to form a relationship with your brand and marketing helps you achieve that. The more you listen to them and give them what they want, the stronger their loyalty becomes. And you’ll start to see your customer retention go up, more referrals, repeat customers, and sometimes even friendships.

What is niche marketing?

Niche marketing is a marketing strategy that concentrates on a small, specific, and well-defined sub-sect of the market. Rather than marketing to anyone, this strategy focuses exclusively on one group—a niche market—or demographic of potential customers who would most benefit from the offerings.

What is Experiential Marketing?

Experiential marketing, or “engagement marketing”, is a marketing strategy that directly involves potential consumers participating in an experience. By encouraging your target market, and new markets alike, to engage with professionally trained staff the experience leaves a much longer lasting impression and generating massive returns on your investment. Not only that but you can document the event and distribute it to digital channels as well for even more traffic. Some generic examples might be a wine tasting event at your local supermarket or an auto show.

At Orda Strategic we build the base of all of our marketing campaigns around this strategy and are currently in the process of creating new ideas that involve real-time digital engagement. We design the framework around creating an event that often has nothing to do with the brand at all, but instead aims to regain control of public perception of your brand and reframe it in a new light – one that is more authentic, memorable, and most importantly fun.

What is the difference between marketing and advertising?

Advertising is merely a sub-sect of marketing. While advertising focuses on the creation and distribution of media (print or digital), marketing is the overarching study that can be broken down into many different components. 

What is seo?

SEO, or Search Engine Optimization, is the process of growing the quantity and quality of traffic to your website through organic search engine results with informative content, media, etc. With higher rankings in search results, it becomes easier for people to learn about your business and eventually convert to paying customers.

What is Instagram?

Instagram is a Social Platform in which People and Businesses share Photos and Videos. It is one of the fastest growing social media channels with nearly 1 billion users worldwide.

how can i repost something on instagram?

Instagram does not support reposting others photographs natively, but there are many 3rd party applications that can help you do so, some examples are:

a) Buffer

b) Regrann

c) Instant.

how can i get more followers on instagram?

There are a few steps to grow your followers on Instagram:

a). Most importantly = consistency, you need to be making 6-10 posts per day of entertaining, engaging, quality and relevant content to your niche. Of course, no one can do that but with more posts will come more viewers and more followers.

b). Promote on other social media channels: Reddit, Dating Apps, etc.

c). Create a dedicated hashtag and follow relevant hashtags.

d). Engage with your followers, every one of them you possibly can. Comment back, like their posts, tag their hashtags.

e). Create all your content and then use one of the platforms mentioned above to schedule them out in advance.

We’ll have a complete guide out very soon, so please subscribe below or contact us with questions.

how would i advertise on instagram?

You need to first connect your Instagram Business account to a Facebook Business page, then use Facebook Ad manager to create the ads. Instagram offers 5 advertising formats which are all seamlessly incorporated into the user experience, they are –

a) Photos

b) Videos

c) Carousels

d) Canvas Story ads

e)Story ads

How can i make money on instagram or youtube?

Well, to make money on Youtube or Instagram you need to be able to do this:

a). create a community, establish yourself as an expert or “influencer” by posting quality content often.

b). As your follower base continues to grow, you will start to see people messaging you asking for collaborations. Do not engage as it could hurt your credibility, continue to post good content.

c). When you reach a certain threshold often 15-25k subscribers, you will start to get offers such as:

1. Product placements (sharing a review of a product that’s paying you).

2. Guest appearances

3. Shoutouts to accounts that are paying you

4. Promoting your own brand or product

5. Affiliate marketing link

There’s a few more but that’s the gist of it. Just remember, post too many ads you will lose your followers. Develop a good strategy and stick to it. If you have questions please reach out, always happy to help.

What is linkedin?

LinkedIn is a Social Network for Businesses and Professionals. It is a very valuable resource for not only professional networking, but hiring employees, finding a new career, and even B2B sales..

how many people use social media everyday?

Statistics show that the number of Social Media users in 2019 is more than 2.77 Billion people.